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Here's a linear representation of those findings: Source: Backlinko So, while "using your target keyword in your title might help you rank for that term," report author Brian Dean explains, "the relationship between keyword-rich video titles and rankings" isn't constantly a strong one. Nevertheless, it's a good concept to optimize your title for this keyword so long as it fits naturally into a title that tells audiences precisely what they will see.

3. Enhance your video description. First things initially: According to Google, the official character limit for You, Tube video descriptions is 1,000 characters. And while it's fine to utilize all of that space, bear in mind that your audience probably came here to watch a video, not to check out an essay.

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After that point, viewers need to click "reveal more" to see the complete description. That's why we recommend front-loading the description with the most essential information, like CTAs or crucial links. When Find Out More On YouTube Video Ranking System Here comes to optimizing the video itself, it doesn't injured to include a transcript of the video, especially for those who have to view it without volume.

Source: Backlinko Dean is mindful not to encourage dropping an enhanced description completely, though. "An enhanced description helps you appear in the suggested videos sidebar," he writes, "which is a considerable source of views for many channels." 4. Tag your video with popular keywords that relate to your subject.

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However you're not just informing your audiences-- you're also notifying You, Tube itself. Dean discusses that the platform uses tags "to comprehend the material and context of your video." That way, You, Tube figures out how to associate your video with comparable videos, which can expand your content's reach.

Do not use an irrelevant tag since you think it'll get you more views-- in reality, Google may punish you for that. And comparable to your description, lead with the most crucial keywords, consisting of a great mix of those that prevail and more long-tail (as in, those that answer a question like "how do I?").